That being said, you don’t have the benefit of Amazon promoting your course. You have to do the promoting yourself through your own website, your email lists, and possibly through affiliate partnerships. You also need to create a compelling sales page that will convince visitors to buy from you.
If you don’t already have an audience, it might be better to self-publish on Amazon first. That way, you can validate your course idea, grow your email list (just make sure to have an email opt-in at the front and back of the book!), and more or less create a rough draft of the course (since it will probably be similar to the book).
Here are some additional resources to help you with an online course creation:
TheRiseToTheTop.com – David Siteman Garland’s website that’s helped thousands of entrepreneurs launch profitable online courses.
Monetize Your Expertise Podcast – Helpful episodes by online course expert Grant Weherley to help you start your fist online course.